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05.06.2012 14:14:04

astroturfing

 
Klausi
Hallo liebe Leute,

kennt Ihr das Wort Astroturfing? Ist das nur in US gebräuchlich oder sagt man das auch in GB? Das Forum hier is krass,

viele Grüße
K
 
06.06.2012 09:02:32

Re: astroturfing

 
fredbär
 
 
 
 
 
 
Сообщения: 361
Зарегистрирован: 02.10.2011 09:59:52
Hi Klausi,

I think 'astroturfing‘ is used in the UK too – but not very often.

I think it is really ‘jargon’ and so may not be widely understood (except by people who are interested in the subject area).

A couple of examples from UK newspapers;

Astroturfing is the attempt to create an impression of widespread grassroots support for a policy, individual, or product, where little such support exists.
http://www.guardian.co.uk/commentisfree/2012/feb/08/what-is-astroturfing

"Astroturfing" – the setting up of fake grassroots organisations to push a particular view – has long been a problem in politics,
http://blogs.telegraph.co.uk/news/robertcolvile/100135626/how-bob-crow-became-the-voice-of-reason/

Regards,

fredbär

How charmed I am when I overhear a German word which I understand! - Mark Twain
 
 

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