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назначенный
често употребявана дума
catchword [ˈkætʃˌwɜːd, Am -ˌwɜːrd] СУЩ.
catchword
catchword
PONS OpenDict

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Одноязычные примеры (не проверены редакцией PONS)
Agility of the sort found in a go-kart, was the catchword.
www.carsguide.com.au
And yet this season, where restraint is the financial catchword of the moment, the classic?
www.ft.com
In its more basic iteration, the catchword for the overall ambiance is traditional, with black largely dominating the interior.
www.auto123.com
Its very name became a catchword for the fundamental doctrine of health for all.
en.wikipedia.org
It became a popular catchword and played a large role in theories of modern design.
en.wikipedia.org