But connotative meanings are context-dependent, i.e. the addressee must learn how to match the meaning intended by the addresser to one of the various possible meanings held in memory.
Over time, each individual in the audience develops a cognitive framework of codes which will recall the denotative meaning and suggest possible connotative meanings for each signifier.
Description uses tools such as denotative language, connotative language, figurative language, metaphor, and simile to arrive at a dominant impression.