However, especially since the advent of widespread word processing, there is a broad consensus on these operational definitions (and hence the bottom-line integer result).
Active transportation refers to any form of human-powered transportation, most commonly walking and cycling, but also using a wheelchair, in-line skating or skateboarding.
In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration.