Organised religion is ultimately a tool to systematise and dogmatise what should be a very personal journey; understanding and making sense of your surroundings.
Because we can not talk face-to-face with our remote office, we have had to systematise certain tasks so that they can be handled without any supervision.
The intersection of games and real life was suddenly a very trendy thing, and a new legion of spokespeople emerged to simplify, systematise and mass-market it.