buzz word СУЩ.
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Одноязычные примеры (не проверены редакцией PONS)
Organic is a buzz word that means that you haven't used pesticides on your land for seven years.
www.digitaljournal.com After some of the best agencies in the field added account planning to their list of services, planning became a buzz word within the field.
en.wikipedia.org Beyond this basic involvement in better communication comes the concept of patient engagement (another buzz word much used but not so well understood).
www.pmlive.com Efficiency is the buzz word; the sailing process a symbiotic relationship between human and machine.
www.telegraph.co.uk Multitasking was the big buzz word in 1990/1991, and this system was not designed to handle it.
en.wikipedia.org