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североамериканский
persuasão

persuasion [pərˈsweɪʒn, брит. pəˈ-] СУЩ.

1. persuasion (act):

persuasion

2. persuasion (conviction):

persuasion

PONS OpenDict

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They explain that persuasion means to win others over, not to defeat them.
en.wikipedia.org
They argue that although persuasion increases when fear rises from low to moderate levels, when rising from moderate to high levels, it actually decreases.
en.wikipedia.org
In their theory, there are two different routes to persuasion in making decisions.
en.wikipedia.org
Particular audiences are subject to persuasion and engage with the ideas of the speaker.
en.wikipedia.org
A soul can not be saved by force, but only by moral persuasion that leads to a conscious decision to embrace salvation.
en.wikipedia.org