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l.
slogan
strapline [ˈstræplaɪn] СУЩ.
strapline
slogan м.
PONS OpenDict

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Одноязычные примеры (не проверены редакцией PONS)
The basic strapline is one bad tweet can cost you 30 customers.
www.research-live.com
The company has the strapline "work your way" and uses a range of small agencies to deliver its creative.
www.campaignlive.co.uk
The prisoner is charged with retrieving the horse, and the piece ends with the man riding the horse across the plains, over the strapline a story of darkness and light.
en.wikipedia.org
The original design contained the strapline connecting warrington but this was soon replaced by making warrington move.
en.wikipedia.org
The show's strapline is that it's the quiz without questions.
en.wikipedia.org