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The relevant internal psychological process that is associated with purchase decision is integration.
en.wikipedia.org Now in its third year, the study found roughly half of survey respondents believe mobile is the "most important resource" in their purchase decision-making.
marketingland.com Communal shopping theory relies on the fact that a more comprehensive study of a product or service will facilitate a faster purchase decision.
en.wikipedia.org In business marketing, influencers are people that affect a sale, but are typically removed from the actual purchase decision.
en.wikipedia.org The other half are sitting and waiting to see how this plays out before making a purchase decision.
www.npr.org