The purse could be stowed in a compartment in the back of the passenger seat, and its gold-plated medallion faced outward.
en.wikipedia.org In 2006, the prize purse had risen to $462,000, and the event had grown to 9 different competitions and 700 qualified participants from 70 different countries.
en.wikipedia.org The purse for the tournament was $5,000, with $1,000 going to the winner, from 1938 to 1941, increased to $10,000/$2,000 in 1946, and increased again to $15,000/$3,000 in 1949.
en.wikipedia.org