SOFT SELL - Перевод английский на французский

Oxford-Hachette French Dictionary

soft sell СУЩ.

soft sell

vente ж. persuasive

soft sell

méthode ж. de vente persuasive

Oxford-Hachette French Dictionary

I. sell [брит. sɛl, америк. sɛl] СУЩ. разг. (deception, disappointment)

sell

déception ж.

it was a real sell!

qu'est-ce qu'on s'est fait avoir! разг.

II. sell <прош. вр., part passé sold> [брит. sɛl, америк. sɛl] ГЛ. перех.

1. sell (gen) ТОРГ.:

sell goods, article, house, car, insurance

vendre

to sell sth at a loss/low price/profit

vendre qc à perte/à bas prix/avec du bénéfice

shop that sells clothes/groceries/stamps

magasin qui or où l'on vend des vêtements/de l'épicerie/des timbres

to sell sth to sb, to sell sb sth

vendre qc à qn

I sold her my car, I sold my car to her

je lui ai vendu ma voiture

to sell sth for £3

vendre qc (pour) 3 livres

to sell sth at or for £5 each/a dozen

vendre qc 5 livres pièce /la douzaine

‘stamps/phonecards sold here’

‘ici on vend des timbres/des cartes de téléphone’

‘sold’ (on article, house)

‘vendu’

sold to the lady in the corner (at auction)

adjugé, vendu à la dame dans le coin

the novel has sold millions (of copies)

le roman s'est vendu à des millions d'exemplaires

to sell sth back

revendre qc

to be sold into slavery

être vendu comme esclave

2. sell (promote sale of) quality, reputation, scandal:

sell product, book, newspaper

faire vendre

her name will help to sell the film

son nom aidera à promouvoir le film

3. sell (put across, make attractive):

sell person, campaign, government:

faire accepter, vendre уничиж.

idea, image, policy, party to sell sth to sb, to sell sb sth

faire accepter qc à qn, vendre qc à qn уничиж.

the party failed to sell its policies to the electorate

le parti n'a pas réussi à faire accepter or vendre sa politique aux électeurs

4. sell (cause to appear true) разг.:

to sell sb sth, to sell sth to sb

faire avaler qc à qn разг.

lie, story, excuse he tried to sell me some line about losing his diary

il a essayé de me faire avaler je ne sais quelle histoire comme quoi il avait perdu son agenda разг.

5. sell (surrender, betray):

sell honour, integrity, reputation, country

trahir

III. sell <прош. вр., part passé sold> [брит. sɛl, америк. sɛl] ГЛ. неперех.

1. sell person, shop, dealer:

sell

vendre

to sell at a loss/profit/high price

vendre à perte/avec du bénéfice/à un bon prix

to sell to sb

vendre à qn

I'll sell to the highest bidder

je vendrai au plus offrant

to sell for £50 dealer, seller:

vendre à 50 livres

I'll sell for the best price

je vendrai au meilleur prix

to sell as is ТОРГ.

vendre en l'état

‘sell by June 27’

‘date limite de vente: 27 juin’

2. sell goods, product, house, book:

sell

se vendre

the new model is/isn't selling (well)

le nouveau modèle se vend bien/mal

to sell in millions/in great quantities

se vendre à des millions d'exemplaires/en grande quantités

it only sells to a sophisticated market/to children

cela ne se vend que sur un marché raffiné/qu'aux enfants

IV. to sell oneself <прош. вр., part passé sold> ГЛ. возвр. гл.

1. to sell oneself (prostitute oneself):

to sell oneself букв., перенос.

se vendre (to à, for pour)

2. to sell oneself (put oneself across):

to sell oneself

se vendre разг.

you've got to sell yourself at the interview

il faut que tu te vendes lors de l'entretien разг.

V. sell [брит. sɛl, америк. sɛl]

to be sold on

être emballé par разг.

idea, person you've been sold разг.!

tu t'es fait rouler! разг.

idea, person you've been sold разг.!

tu t'es fait avoir!

soft sell СУЩ.

soft sell

vente ж. persuasive

soft sell

méthode ж. de vente persuasive

hard sell СУЩ.

1. hard sell:

hard sell

vente ж. selon des méthodes agressives

to give sb the hard sell to do a hard sell on sb

essayer de forcer qn à acheter

Выражения:

hard-sell определит. tactic, technique, approach

de vente agressive

I. soft [брит. sɒft, америк. sɔft] ПРИЛ.

1. soft (yielding, not rigid or firm):

soft ground, soil, clay

meuble

soft СПОРТ, КОНН.

lourd

soft rock, metal

tendre

soft snow

léger/-ère

soft bed, cushion, pillow

moelleux/-euse

soft fabric, fur, skin, hand, cheek

doux/douce

soft brush, hair, leather

souple

soft muscle

flasque

soft mixture, dough, butter

mou/molle

soft pencil

doux/douce

to get soft soil, ground, butter, mixture:

s'amollir

to get soft mattress:

devenir mou

to get soft muscle:

se ramollir

to make sth soft ground

amollir qc

to make sth soft butter, mixture

ramollir qc

to make sth soft fabric

assouplir qc

to make sth soft hard water, skin

adoucir qc

soft to the touch

doux au toucher

soft ice cream

glace ж. italienne

2. soft (muted):

soft colour, glow, light, tone, sound, laugh, music, note, voice, accent

doux/douce

soft step, knock

feutré

soft lighting

éclairage м. tamisé

3. soft:

soft (gentle, mild) air, climate, rain, breeze, look, words

doux/douce

soft reply

apaisant

soft impact, pressure, touch

léger/-ère

soft eyes, heart

tendre

soft approach (gen)

diplomatique

soft ПОЛИТ.

modéré

the soft left

la gauche modérée

to take a soft line with sb

adopter une ligne modérée avec qn

4. soft (not sharp):

soft outline, shape

flou

soft fold

souple

5. soft ЭКОН.:

soft market, prices

instable à la baisse

soft loan

privilégié

6. soft (lenient):

soft parent, teacher

(trop) indulgent

to be soft on sb/sth

être (trop) indulgent envers qn/qc

7. soft:

to be soft on (be in love with) разг.

en pincer pour разг.

8. soft ХИМ.:

soft water

doux/douce

9. soft (idle, agreeable):

soft life, job

peinard разг.

10. soft (cowardly):

soft разг.

trouillard разг.

11. soft (stupid):

soft разг.

stupide

to be soft in the head

être ramolli du cerveau

12. soft ЛИНГВ.:

soft consonant

doux/douce

II. soft [брит. sɒft, америк. sɔft] НАРЕЧ.

soft → softly

softly [брит. ˈsɒftli, америк. ˈsɔf(t)li] НАРЕЧ.

softly speak, touch, play, tread, laugh, blow, shine, shut

doucement

softly fall

en douceur

softly softly catchee monkey устар., шутл.

il faut être prudent

в словаре PONS

hard/soft sell

vente agressive/non agressive

в словаре PONS

I. sell [sel] СУЩ. no мн. (thing to sell)

sell

vente ж.

hard/soft sell

vente agressive/non agressive

II. sell <sold, sold> [sel] ГЛ. перех.

sell

vendre

sell

remettre Бельг.

to sell wholesale/retail

vendre en gros/au détail

to sell at a loss/profit

vendre à perte/en réalisant un bénéfice

to sell sth on credit

vendre qc à crédit

to sell forward ФИНАНС.

vendre à terme

Выражения:

to sell one's body

vendre son corps

to sell one's soul to the devil

vendre son âme au diable

to sell sb down the river

lâcher qn

he sold himself short

il n'a pas su se vendre à sa juste valeur

III. sell <sold, sold> [sel] ГЛ. неперех.

sell

se vendre

Выражения:

to sell like hot cakes

se vendre comme des petits pains

soft [sɒft, америк. sɑ:ft] ПРИЛ.

1. soft (not hard):

soft ground/sand

mou(molle)

soft pillow, chair

mœlleux(-euse)

soft wood, rock

tendre

soft contact lenses

souple

2. soft (melted):

soft ice cream, butter

ramolli(e)

3. soft (smooth):

soft cloth, skin, hair

doux(douce)

soft leather

souple

soft as silk

doux comme de la soie

a soft landing

un atterrissage en douceur

soft to the touch

doux au toucher

4. soft (weak):

soft

faible

5. soft (mild):

soft climate, drug

doux(douce)

6. soft (not glaring):

soft color, light

doux(douce)

soft blue

tendre

7. soft (quiet):

soft music, sound, words

doux(douce)

8. soft (lenient):

soft

indulgent(e)

soft heart

tendre

to be soft on sb/sth

se montrer indulgent envers qn/qc

to have a soft time of it

se la couler douce

9. soft (easy):

soft

facile

10. soft (rough sketch):

soft outline, plan

flou(e)

Выражения:

to be soft in the head уничиж.

être débile

to have a soft spot for sb

avoir un faible pour qn

to be soft on sb америк.

être amouraché de qn

to be a soft touch

être bonne poire

в словаре PONS

hard/soft sell

vente agressive/non agressive

в словаре PONS

I. sell [sel] СУЩ.

sell

vente ж.

hard/soft sell

vente agressive/non agressive

II. sell <sold, sold> [sel] ГЛ. перех.

sell

vendre

sell

remettre Бельг.

to sell wholesale/retail

vendre en gros/au détail

to sell at a loss/profit

vendre à perte/en réalisant un bénéfice

to sell short ФИНАНС.

vendre à découvert

Выражения:

to sell one's body

vendre son corps

to sell one's soul to the devil

vendre son âme au diable

to sell sb down the river

lâcher qn

he sold himself short

il n'a pas su se vendre à sa juste valeur

III. sell <sold, sold> [sel] ГЛ. неперех.

sell

se vendre

Выражения:

to sell like hotcakes

se vendre comme des petits pains

soft [saft] ПРИЛ.

1. soft (not hard):

soft ground, sand

mou(molle)

soft pillow, chair

mœlleux(-euse)

soft wood, rock

tendre

soft contact lenses

souple

2. soft (melted):

soft ice cream, butter

ramolli(e)

3. soft (smooth):

soft cloth, skin, hair

doux(douce)

soft leather

souple

soft as silk

doux comme de la soie

a soft landing

un atterrissage en douceur

soft to the touch

doux au toucher

4. soft (weak):

soft muscles

mou(molle)

5. soft (mild):

soft climate, drug

doux(douce)

6. soft (not glaring):

soft color, light

doux(douce)

soft blue

tendre

7. soft (quiet):

soft music, sound, words

doux(douce)

8. soft (lenient):

soft

indulgent(e)

soft heart

tendre

to be soft on sb/sth

se montrer indulgent envers qn/qc

9. soft (easy):

soft

facile

10. soft (not refined):

soft outline, plan

flou(e)

Выражения:

to be soft in the head уничиж.

être débile

to have a soft spot for sb

avoir un faible pour qn

to be soft on sb

être amouraché de qn

to be a soft touch

être bonne poire

Present

I	sell
you	sell
he/she/it	sells
we	sell
you	sell
they	sell

Past

I	sold
you	sold
he/she/it	sold
we	sold
you	sold
they	sold

Present Perfect

I	have	sold
you	have	sold
he/she/it	has	sold
we	have	sold
you	have	sold
they	have	sold

Past Perfect

I	had	sold
you	had	sold
he/she/it	had	sold
we	had	sold
you	had	sold
they	had	sold

Одноязычные примеры (не проверены редакцией PONS)

As he said: there is no such thing as the hard sell or the soft sell.

en.wikipedia.org

General motivational strategies include soft sell versus hard sell and personality type.

en.wikipedia.org

It's the soft sell of the digital era -- content experiences are the come-hither perfume.

www.niemanlab.org